SNASK

A CREATIVE AGENCY OF MISFIT GENIUSES

Around 2007, two art school friends, Magnus Berg and Fredrik Öst, created SNASK. The name means “candy” in old Swedish, but it also means “filth” and “gossip.” What began as a small branding studio soon evolved into Films Snask, and eventually grew into one of Sweden’s most respected creative agencies. 

Today, they’re regular guests at the world’s top design festivals, and their portfolio includes giants like Spotify, Meta, Klarna, Bang & Olufsen, The Washington Post, H&M, Samsung, Microsoft, TetraPak, and Xbox.

SNASK is a team of misfit geniuses conquering the world through great-looking design and real emotion. They help brands become that irresistible, persuasive, unforgettable friend — the smooth talker, the eloquent storyteller, with plenty of fans, a few secret lovers, and just the right number of enemies.

Their mission is to challenge conservative frameworks and shake up the status quo. Or, in their own words: “We are doctors of disturbance, wizards of disruption, and spokesmen of disobedience.”

Based in the heart of Stockholm, SNASK has earned a reputation for bold, visually striking commercial work that never takes itself too seriously. But they’re more than just an agency: they’ve written an international bestseller (“Make Enemies & Gain Fans”), brewed their own beer (“Shower Beer”), co-founded a design festival (“Yay”), and yes, they even tour the world with their rock band, Vag.

“See people as people, not as target groups” is just one of many truths from their manifesto.