New York · Branding, production
SQUARE MEETS CIRCLE: A TWO-IN-ONE CREATIVE POWERHOUSE
Sibling Rivalry is a brand studio and production company based in New York and Santa Monica, infusing insight with imagination to drive brands' businesses in culture.
Founded in 2011, the company has produced award-winning work for clients like HBO Max, Google, and Audible. With a structure that combines the rigor of a global practice, the agility of a studio, and the muscle of a world-class production company, Sibling Rivalry approaches each project with both discipline and creativity.
Recognising the importance of communicating its dual capabilities, Sibling Rivalry embraced its “split personality” through a modular visual identity. A square and a circle —symbols of its production and branding arms— work together across formats, suggesting contrast and cohesion at the same time. More than a design solution, this identity reflects the studio’s philosophy: a commitment to collaboration, adaptability, and inclusion.
By removing boundaries between departments and building a unified voice, Sibling Rivalry continues to evolve as a talent-driven company tuned into culture and shaped by the people who create it.




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