Alex Lampe (Wiedemann Lampe)

Positioning Seville: 2029 and Beyond

Take advantage of the centenary of the 1929 Ibero-American Exposition to discover Seville's DNA and define its future purpose, values, and positioning through a practical, collaborative methodology.

November. Thursday 26th

Workshop in english

In this four-hour practical workshop, we will use the City DNA and Brand Tiles methodologies to discover the unique traits that make the city singular and translate them into a clear purpose, vision, values, behavioral principles, key evidence, and a formal positioning statement.

What does the workshop include?

4 hours of collaborative work in small groups.
Proprietary methodology using the Lemonade digital platform.
City brand analysis focused on projecting Seville's identity into the future.

Practical information and requirements

Capacity: Maximum 20 participants (organized in small working groups).
Recommended profile: Ideal for creative profiles, strategists, or professionals with strong local knowledge of Seville to enrich the groups.
Technical requirement: It is essential to bring a laptop to work on the Lemonade platform during the session.

Johana Jaskowska

Variables of a Self: Portrait and identity with generative AI

Discover how to maintain a portrait's identity while transforming its style, era, or mood using generative AI to create your own cohesive visual series.

November. Thursday 26th

Learn how to generate variations of the same person while maintaining their recognizable identity. Based on the logic of the Variables of a Self project, we will explore how to write precise prompts to change the style, context, era, or mood of a portrait, keeping control over what is preserved and what is transformed to build a cohesive visual series.

A workshop focused on exploration and process rather than the final output, designed to break down the AI barrier without needing any prior experience.

What will you learn?

Character consistency: How to maintain facial identity across different iterations.
Prompt control: Techniques to modify style, lighting, context, or era without losing the essence of the portrait.
Series creation: How to go from standalone images to a visual collection with narrative and aesthetic unity.
Transition to video: Methodology and workflow to transform your static creations into moving pieces.

What will you take home?

Your own graphic material generated during the session.
A comprehensive tutorial to convert your images into a video piece at your own pace after the workshop.

Practical information and requirements

No prior experience required.
Bring a digital portrait (of yourself or someone of your choice) to work on during the session.

Buenaventura

Creative Process for the Development of a Custom Typeface: The Lori Meyers Case Study

This workshop offers a practical approach to the creative process behind developing a custom typeface, taking as a starting point the work created for the visual identity of Lori Meyers' latest album.

November. Thursday 26th

Discover the creative process behind developing a custom typeface, taking the visual identity of Lori Meyers' latest album as a starting point. We will explore how to transform a conceptual universe into a unique typographic language, experimenting from the initial design decisions all the way through to character digitization.

A workshop focused on process, experimentation, and the formal decisions that allow just a few letters to build a cohesive graphic system with personality.

What will you learn?

Conceptualization: How to define typographic character based on a project and select key references.
Design Criteria: Fundamentals of structure, proportions, contrast, terminals, and consistency across characters.
From Sketch to Vector: Initial sketching processes and step-by-step digital construction in Adobe Illustrator.
Introduction to Digitization: A guided intro to Glyphs to understand how to turn vectors into a functional font.

Who is it for?

Students and professionals in graphic design, art direction, branding, or creative disciplines interested in incorporating type design into their workflow.

Practical information and requirements

Level: No prior experience in Glyphs required, but basic knowledge of Adobe Illustrator is necessary.
Materials: Your own laptop with Adobe Illustrator installed.
Recommendation: Installing Glyphs beforehand is suggested (there will be a guided introductory session suitable for beginners).

Sara López

Music and Pixels: Practical Workshop on Composition and Game Soundtracks

Learn the history, tools, and key techniques to compose video game soundtracks while breaking creative block in a 100% hands-on session.

November. Thursday 26th.

Learn how to bring interactive universes to life through sound while overcoming the fear of the blank page. In this workshop, you will explore the current landscape of video game music, essential industry tools, and key creative techniques to compose your own soundtrack. An experience combining historical context, technical resources, and a practical session designed to unblock creativity and take your first step into interactive composition.

What will you learn?

History and context: A journey through the evolution and key benchmarks of video game soundtracks.
Industry tools: An introduction to the software and resources needed to work in this industry.
Composition techniques: Creative tools for setting the scene in virtual worlds and conveying emotion through sound.
Practice and improvisation: Guided exercises to overcome creative block and lose the fear of the first draft.

Who is it for?

Musicians, sound designers, producers, or curious creative minds who want to explore the world of video game OSTs and start creating without barriers.