Lo Siento

CRAFTSMANSHIP INTELLIGENCE IN TIMES OF A TECHNOLOGICAL REVOLUTION

Lo Siento is an independent design studio from Barcelona founded in 2007 by Borja Martínez. Its philosophy is rooted in creativity, innovation, and constant experimentation, with artisanal processes as a starting point.

Their multidisciplinary approach allows them to explore several design fields, including branding, typography, illustration, industrial design, packaging design, and art direction, among others.

Lo Siento Studio embraces a handcrafted approach, where the designer’s hand plays a vital role in creating and producing each piece. Every project is treated uniquely, with special attention to detail and originality. The result is designs that aim to move the viewer and stand out for their aesthetic, functional, and conceptual quality.

Over the years, they have worked with nationally and internationally recognized brands such as The Washington Post, José Andrés Group, Adidas, El Bulli, Audi, Pilma, Mammafiore, and the restaurant Disfrutar (Best World Restaurant 2024, 3 Michelin stars), among others.

Their work has been awarded by prestigious design associations and media such as ADG (Laus), Graffica Awards, and the renowned D&AD Awards in the United Kingdom. Borja has been a member of AGI since 2016.

Lo Siento Studio is particularly interested in approaching identity projects as a multifaceted and versatile whole. The main characteristic of its work is the physical and material approach to graphic solutions, in a field where graphic and industrial design go hand in hand, in a constant search for joining together artisanal processes.