Estado Latente

NO MUSIC, NO LIFE

No Music, No Life is a transmedia saga created by Estado Latente in collaboration with ElevenLabs, merging history, music, literature, imagery and artificial intelligence to reconstruct cultural memory through a new methodology: an alchemy of archive, creation and technology.

The first chapter, The Rock-Ola Killer, immerses us in Madrid’s 1980s Movida —a time of freedom, lights, scars and noise— to relive the voices and places time tried to erase. Here, AI doesn’t replace the artist: it co-writes, co-directs and co-performs alongside them, while Estado Latente’s human team ensures the story’s aesthetic, ethical and cultural coherence. The result is a gritty noir novel with a punk soul, an 80s rock opera, a collaborative story powered by artificial intelligence.

More than a project, No Music, No Life is pure algorithmic entertainment, where the chapters aren’t written in advance. The protagonist pauses, the camera flickers, and the audience —that new visible crowd— decides what happens next. Nothing is fixed. Everything unfolds in real time, as if the story were a scratched vinyl being reinterpreted with every spin. The audience becomes both accomplice and creator. Culture expands across multiple formats —novel, podcast, music, audiovisual, photography— beating as a single collective story that revives historical memory with 21st-century tools, blending the echoes of the past with the electric hum of the present.

Madrid, the 1980s. A city sold to Europe as a postcard of modernity, but that actually smelled of cops, unfiltered cigarettes and sweaty bodies pressed against club bathroom doors.

La Movida: a magazine cover for culture lovers, but also a subsidized theatre where, beneath the mohawks and neon lights, hid sewers, sects and corpses nobody wanted to see. In the middle of the chaos appears Lola the Irishwoman: redhead, punk, bi, a sharp-tongued photographer hungry for truth. She finds a film roll hidden inside a vinyl record —and with it, opens the door to a subworld of naked ministers, dark rituals and silences paid for with blood. The party turns into a nightmare, and the city into a chessboard where one wrong move can get you killed.

Because Madrid was one hell of a party!!!... but every party leaves behind a trail of ash and blood. Dare to follow Lola beyond the flash of her camera —or will you look away like everyone else?

Estado Latente is a technocreative agency founded by Ruth Falquina and Ángel Alonso, featured in the 2025 Forbes 100 Creatives in Business and internationally awarded at WINA, FICE, Eurobest and Effie.

With an outstanding background at the intersection of creativity and technology, this duo —a creative strategist and a technocreative engineer— leads a multidisciplinary team of engineers, strategists and creatives developing frameworks, ideas, products, campaigns, prototypes and training programs powered by artificial intelligence.

Their pioneering projects include the first AI-created packaging and magazine cover, the first virtual reality and AI campaign in Central America for the Panama Tourism Authority, the stage design for MWC, and AI-driven creativity projects for ISDIN, Indra, Amnesty International and Damm.

Committed to education and scientific research, Ruth holds a PhD in AI & Branding; together they direct the Master’s in Artificial Intelligence for Marketing at IIA, and collaborate with the European Union on algorithmic literacy initiatives. They also hold two patents.

Their ability to anticipate trends and apply technology through a creative lens has made Estado Latente one of the key voices in the evolution of the ideas industry.