Marshmallow Laser Feast

Their work has been featured in renowned publications such as; the Guardian, New Scientist, Wired, Independent, Creative Review, the Times and more.

Marshmallow Laser Feast (MLF) is an experiential artist collective. They believe in the power of stories to tickle senses and shift perceptions. Their work takes people on a multisensory journey to where imagination and information collide.

From coders to poets, chemists to ventriloquists, brands to institutions, they collaborate with specialists in all disciplines. To explore new forms of culture, interrogate their relationship with the world around them and leave a glittery slug trail as they journey through the cosmos.

They’ve exhibited internationally at institutions including; ACMI, Aviva Studios, Barbican Centre, DDB Seoul, Fundación Telefónica, Museum of the Future, Phi Centre, Royal Botanical Gardens Kew, Sundance Film Festival and SXSW.

 About Robin McNicholas

Co-founder and Director of the award-winning creative artist collective Marshmallow Laser Feast (MLF), Robin has directed XR, immersive experiences, virtual production, large-scale installations and live performances. MLF tell stories that untangle, entangle and flavour our reality, blurring the lines between art, immersive experiences, XR and film.

In 2021 Robin directed Dream; a collaboration with The Royal Shakespeare Company, Philharmonia Orchestra, Epic Games + Manchester International Festival. He went on to direct Sweet Dreams, an immersive adventure blending animation, cinema, and interaction, created with writer Simon Wroe and the BFI, which premiered at Factory International’s Aviva Studios. Most recently, Robin directed YOU:MATTER, an exhibition commissioned by the National Science and Media Museum for Bradford 2025 UK City of Culture.