Barcelona · Art Direction, Branding & Illustration.
Playful sensibility, conceptual rigor, and the pulse of contemporary visual culture.
From large-scale visual identity for Coinbase to MoMA PS1's iconic Warm Up campaign, packaging for Seth Rogen's Houseplant, or a cover for The New York Times Magazine, SMLXL's work sits right at the intersection where design transcends commerce to shape contemporary visual culture. The creative practice approaches every brief as an opportunity to deliver tangible, lasting meaning to both global brands and individuals, leaving an unmistakable mark across today’s most influential projects.
The studio’s approach masterfully balances strategic thinking with deep contextual research. Yet their true strength lies in understanding that the magic of extraordinary work lives far beyond strict rationality: it lies in sparking a genuine sense of wonder, brought to life through an intuitive, fresh, and decidedly playful sensibility.
Backed by a close, curated network of top-tier collaborators—leading specialists across every discipline—SMLXL scales its creative output to meet the demands of each brief, ensuring the technical precision and craftsmanship required for every piece to achieve its full visual impact. On the OFFF stage, the studio proves that methodological rigor and the spark of play are not merely compatible, but the ultimate catalyst for design that endures.
