Barcelona · Creative director, head of design, curator, & maker.
Creating unique experiences by pushing the boundaries of graphic, digital, interactive and multimedia design. This is the work that Héctor Ayuso has been developing for more than 25 years in projects that he has led all over the world.
He has directed several films, short films and documentaries and has worked as a designer in the field of visual arts, design and interactives with a neutral vision and a particular way of approaching art, technology, which combines the artisan and most primary aspects of creation with an advanced digital awareness.
He spreads his knowledge all over the world giving talks and lectures and, in 2008, he founded the Atelier, a unique educational centre to stimulate and promote the development of new generations of creative professionals. Founder of the Offf Festival, a space to observe the latest creativity and encourage collaboration, research and education.