Giorgia Lupi / Pentagram

New York · Graphic, digital and data driven design

Giorgia Lupi is an information designer whose work takes a humanistic approach to data. In her practice, she challenges the impersonality of data, designing engaging visual narratives that reconnect numbers to what they stand for: stories, people, ideas. Her work is part of the permanent collection of the Museum of Modern Art and has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the Centre Pompidou in Paris; at the Triennale Design Museum and the Design Week in Milan; and at the Petach Tikva Museum of Art in Israel, among others.

 In 2011, she co-founded Accurat, an acclaimed data-driven research, design and innovation firm with offices in Milan and New York. She has been named One of "Fast Company's" 100 Most Creative People in Business in 2018, when she also joined MIT Media Lab as a Director’s Fellow. She joined Pentagram as a partner in 2019. 

She has been honored with numerous awards, including multiple gold medals at the Kantar Information Is Beautiful Awards in 2013, 2014 and 2015, a Bronze Lion at the Cannes Festival of Creativity in 2013, and the “Lezioni di Design” Prize at Milan’s Design Week in 2016. 

Pentagram is a multi-disciplinary, independently-owned design studio whose partners are all practicing designers, and whether working collaboratively or independently, they do so in friendship. They have a conviction: great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size.

She has developed projects for: 

Triennale Milano Design Museum, the Museum of Modern IBM, Google, Bill & Melinda Gates Foundation, Starbucks, Naciones Unidas, World Health Organization, Gucci, Valentino, Target o And other stories


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