Andrés Gil

Andrés Gil, specializing in art direction, design, and creativity, applies generative AI at the intersection of concept, aesthetics, and technology, helping brands and teams build new visual narratives.

He began by studying Architecture in Seville, where he fell in love with the craft aspect of the field. Three years later, in 2015, he decided to pivot both his career and life by switching to Advertising. During his third year, he moved to Madrid in search of opportunities within creative agencies.

In his early years, he worked at Wunderman Thompson and WeJazz for clients such as Nestlé, Correos, El Corte Inglés, Dulcesol, and Telepizza, among others. After several years in creative and social media agencies, he joined the marketing department at Komvida Kombucha, where he spent nearly three years. There, he balanced his full-time role with master's programs in generative AI applied to creativity and art direction at schools like La Gauss, Shifta by Elisava, Madrid Content School, and Growit—alongside ad hoc corporate training sessions and various freelance projects for a wide range of clients.

Currently, he works as an Independent Creative Director and Co-founder of No Somos Morgan—a creative production studio specialized in generative AI that he co-runs with Chuwi and Nacho Bárcena. Together, they work for clients such as HUAWEI, Barceló Hotels & Resorts, Fly Me to the Moon, La Despensa, Ogilvy, Recados Carmen, iNNN, BBK Bilbao Bizkaia Kutxa, Decathlon, FNAC, Ramen Studio, and RTVE.

In his view, the role of the art director has evolved significantly in recent years: shifting from an "executor" mindset toward that of a "guide" and "curator," where taste, sensibility, and a keen eye are essential to steering AI toward exceptional outcomes.

Andrés’s work is highly cross-disciplinary without being tied to a single style. He approaches creativity from multiple perspectives, embedding generative AI throughout his entire creative process to experiment and explore diverse visual universes—making experimentation a core pillar of his creative identity.