Pentagram and Do The Green Thing
London · Design, writer and sustainable creativity
Partner at Pentagram and co-founder of Do The Green Thing, Naresh is a writer with a passion for communication that advocates social change.
Naresh co-founded the UK's first co-operative advertising agency, St Luke's in 1995. He's known for putting IKEA into the British psyche with the famous Chuck Out Your Chintz campaign. In 2003, he created the Make Tea Not War placards for the anti-Iraq War march which featured in the Sunday Times, The Observer and The Economist and was exhibited in the V&A and Imperial War Museum
In 2007, he co-founded Do The Green Thing, the environmental non-profit that questions our unsustainable culture and campaigns for creative solutions, reaching 55m people globally to date until he became partner at Pentagram, the world's largest and oldest independent design company, he is the first writer to achieve that position.
He recently called for an advertising ban on products that cause climate change with an article and talk entitled Nice Ad, Shame About The Planet.